‘Angry Birds’ Movie Already A Smash Success
This Friday will be a busy one at theaters, with a number of potential blockbusters opening, including Neighbors 2: Sorority Rising and The Nice Guys. However, the weekend will likely belong to Sony’s...
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5 Ways ‘The Angry Birds Movie’ Has Audiences Flocking To Theaters
The Angry Birds Movie is set to launch this weekend in the U.S., and if its reception is anything like the international openings (which have already pulled in $43 million), then we could be looking at...
View Article‘The Angry Birds Movie’ Takes Over McDonald’s In Virtual Reality
McDonald’s has been experimenting with virtual reality a lot lately. First, it introduced Happy Meal Boxes that could be transformed into virtual reality viewers in Sweden; then it introduced a unique...
View Article‘Angry Birds Movie’ Director On How To Translate Games To The Big Screen
First-time director Fergal Reilly, who teamed up with co-director Clay Kaytis on The Angry Birds Movie, is a self-proclaimed gamer. He believes that experience helped in transitioning the popular video...
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Sony Pictures Kicks Off VR Entertainment Business With ‘Ghostbusters’
There’s something strange in the neighborhood of Times Square, and it’s not hard to guess what. Parked outside Madame Tussauds New York is a Ghostbusters-themed Cadillac hearse, the same model used in...
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The Void Pioneers New Worlds With ‘Ghostbusters: Dimensions’ Experience
Whether it’s with a mixed reality theme park located in Lindon, Utah, or a “hyper-reality” experience based on the Ghostbusters franchise shown at Madame Tussauds New York, The Void has established a...
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Madame Tussauds New York Discusses ‘Ghostbusters’ Partnership
With the new movie starring Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones hitting theaters next week, this is the opportune time to head over to Madame Tussauds New York and check out...
View ArticleThe Evolving Relationship Between Video Games And Movies
Movies and video games have had close ties for a long time, despite how audiences often criticize how some properties have a hard time crossing over into different media, such as with the Warcraft...
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Explore ‘Don’t Breathe’ In Snapchat’s First 360-Degree Video Ad
Sony Pictures Entertainment is the first company to use 360-degree video within a Snapchat ad, offering an interactive push for its upcoming thriller, Don’t Breathe. Coming to theaters August 26, Don’t...
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Sony Pictures Grows VR Business While Promoting ‘Jumanji’ Movie
Jake Zim, SVP of virtual reality at Sony Pictures Entertainment The movie industry has taken full advantage of virtual reality as a marketing tool to engage audiences by immersing them into the worlds...
View Article‘Jumanji’ Marketing Leverages Success Of Escape Rooms
The concept of Jumanji is that you don’t play the game, it plays you—drawing unwitting players into real-life adventures that require skill and teamwork to survive. It just so happens that escape rooms...
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‘Insidious: The Last Key’ AR Activation Resets Purpose Of ‘Beauty’ App
Augmented reality filters have become a popular method for marketing the latest film releases. To promote Insidious: The Last Key—which opened January 5 and has so far earned over $126.7 million...
View ArticleThis Week’s Exec Shifts: Campbell Soup, Ace Hardware Hire CMOs; Papa John’s...
This week has several executive shifts, Campbell Soup hires Diego Palmieri as CMO, Ace Hardware appoints Kim Lefko CMO VP and the managing director for Cannes Lions leaves parent company Ascential....
View ArticleThis Week’s Exec Shifts: Allstate, Priceline, MedMen Appoint CMOs
Executive moves this week include Allstate insurance hiring a new SVP and marketing lead while Domino’s names two regional CMOs. Allstate Expands Senior Leadership Allstate announced that Elizabeth...
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